As a huge fan of NYX Cosmetics, I was thrilled when I found out that their first East Coast store opening would be at one of my local malls – Willowbrook Mall in Wayne, NJ.
I had the oportunity to attend the Grand Opening on February 18th and the store is absolutely gorgeous.
Some of the activations NYX consumers can come to store and experience include:
NYX Beauty Bar – consumers are to sit at the beauty bar, choose from a number of different of-the-moment tutorials i.e. strobing, ombre lips, etc. and then re-create those looks using the iPads in front of them that feature their favorite beauty influencers/vloggers taking them through the look step-by-step
NYX Shadow Bar (first one to launch was at the East Coast Willowbrook location) – consumers can create their own custom palettes in store
NYX Lip Bar – a bar of NYX’s most beloved lip colors in a variety of formula options to choose from i.e. soft matte lip cream, butter gloss, etc.
The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.
If you are from the North Jersey area, visiting NYX Willowbrook is a must!
Here are some additional photos from their Grand Opening:
Don’t forget to enter my NYX Cosmetics Giveaway!
Click HERE to enter
This past Monday was my 29th Birthday!!!!
Typically on your Birthday you receive presents but while reflecting on what an amazing year I’ve had (blogging wise) I decided to give back to all of my readers. YOU all are the reason why I continue to post & why Pearls & Paris has had so many new opportunities come its way.
So – I’m hosting a NYX Cosmetics Giveaway!!!
This is Part 1 of a 2 part Giveaway. So make sure to FOLLOW me to stay up to date.
So… what’s up for grabs???
1. NYX Invincible Fullest Coverage Foundation in Light Medium (INF05)
2. NYX BB Beauty Balm in Golden (BBCR03)
3. NYX Mineral Stick Foundation in Light Medium (MSF04)
4. NYX Butter Lip Balm in Brownie (BLB08)
1. To be entered in this Giveaway, you have to be a US resident.
2. To be entered in this Giveaway, you must be following my blog.
3. For additional entries follow Pearls & Paris on
Twitter: @pearlsNparis_xo and Instagram: pearls_and_paris
4. To be entered in this Giveaway, you must comment below letting me know what sites you follow Pearls & Paris on so I can double-check your entries before announcing the winner.
This Giveaway is ending on August 14th at 11:59pm.
GOOD LUCK xo
FINALLY – I went out & picked up one of the Butter Glosses from NYX Cosmetics.
I picked up the Butter Gloss in Apple Strudel.
The Butter Glosses have a great formula. They are very pigmented, not sparkly or sticky and are glossy. As with any lip product that has a lot of pigment – I recommend your lips be moisturized or that you have exfoliated them prior to wear. They don’t have much lasting power but reapplying never hurt anyone 🙂
You can pick the Butter Glosses in numerous colors and they are only $5 on the NYX Cosmetics website.