As a huge fan of NYX Cosmetics, I was thrilled when I found out that their first East Coast store opening would be at one of my local malls – Willowbrook Mall in Wayne, NJ.
I had the oportunity to attend the Grand Opening on February 18th and the store is absolutely gorgeous.
Some of the activations NYX consumers can come to store and experience include:
NYX Beauty Bar – consumers are to sit at the beauty bar, choose from a number of different of-the-moment tutorials i.e. strobing, ombre lips, etc. and then re-create those looks using the iPads in front of them that feature their favorite beauty influencers/vloggers taking them through the look step-by-step
NYX Shadow Bar (first one to launch was at the East Coast Willowbrook location) – consumers can create their own custom palettes in store
NYX Lip Bar – a bar of NYX’s most beloved lip colors in a variety of formula options to choose from i.e. soft matte lip cream, butter gloss, etc.
The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain. Additional openings are planned throughout the remainder of 2016, with stores in the Southeast and Midwest scheduled in the next few months.
If you are from the North Jersey area, visiting NYX Willowbrook is a must!
Here are some additional photos from their Grand Opening:
How adorable is this vest? My favorite color is black and I wear it daily so I love being able to throw on a strong print to accent my outfit. You can instantly turn a boring and dull outfit into something that pops with color or a print.
This vest is from ShopSosie.com and is still available in a few sizes, so get it while you can!
If you follow my instagram (@pearls_and_paris), then you know I’m all about accessories! They can make or break an outfit. Currently trending are Arm Cuffs! They are very chic and add tons of detail to whatever you are wearing. Here’s a look at some of this seasons hottest statement cuffs.
To view more items from these fabulous designers, click on their link below.
1. Charlene K
2. Ayana Designs
3. Charmed Circle
4. Margaret Elizabeth
5. Marcia Moran
BeautyCon is the world’s premiere fashion, beauty & lifestyle destination for fans, brands, and creators. We’re bringing your favorites to the fabulous Pier 36 in New York on Saturday, October 17th, 2015 and we’re so excited to see all you beauties there!
BeautyCon is a community of creators redefining beauty. We talk about what matters; culture, trending news, fashion + beauty, your favorite content creators, and important issues. Our mission is to bring fans, brands and creators together in one place. BeautyCon isn’t just about beauty; BeautyCon is about connecting you to heartbeat of the internet. At #BeautyConNYC, hundreds of content creators and celebrities will come together to network, mingle, discuss the future of online media, hang with you and participate in panel discussions + Q&As. Thousands of beauties will attend BeautyCon NYC to participate in interactive presentations, watch performances, create content, shop, play games, learn about new products, and above all, mingle with some of their favorite content creators! Can’t wait to meet you in New York!
On September 4th, Katie Holmes came out to celebrate Old Navy’s partnership with Joe Zee and introduce him as the brand’s Style Ambassador for the Fall. Katie wore an Old Navy Long Sleeved Poplin Shirt for $24.94 and paired it with her own Acme Jeans and Isabel Marant heels. Other guests at the party included Hilary Rhoda, Joe Zee, June Ambrose and Jay Emmanuel.
Katie Holmes even joined in on the fun of applying some temporary flash tattoos on the back of her neck and arm at the event.
Alus – Ordinary Girl
Follow Her Journey….
And if your in the NJ/NYC area – come check out her next performance: